A selected range, changing regularly
We carry a chosen edit of the range rather than every style in every colour, and it rotates. Whatever is on the rail, it is there to try on properly, not a sample size and an order form.
Pop-up shop, Berkhamsted
Come and try the bra that stops the bounce
Our first shop, on Lower Kings Road in Berkhamsted, until the end of June 2027. Expert fitters on the floor, a rotating selection of the range on the rail, and a changing room where you can actually jump up and down. Fittings are free, booked or walk in, and you never have to buy anything.
1,950+ reviews
3 minutes from Berkhamsted station
Free fitting, no purchase needed
Closed right now
Find us
MAAREE
39 Lower Kings Road
Berkhamsted, HP4 2AB
Open here until the end of June 2027
Opening hours| Monday | 9:30am to 5pm |
|---|---|
| Tuesday | 9:30am to 5pm |
| Wednesday | 9:30am to 5pm |
| Thursday | 9:30am to 5pm |
| Friday | 9:30am to 5pm |
| Saturday | 9:30am to 5pm |
| Sunday | 10am to 4pm |
What's on
Events at the shop
Sign up for anything you fancy. Most things are free, and the changing rooms only stretch so far, so places are limited.
Nothing in the diary yet
Join the shop diary below and we will tell you first when something lands.
Can't make any of these? Fittings run whenever we are open, booked or walk in, and virtual fittings are still free from anywhere in the world.
In store
What to expect when you walk in
This is not a lingerie counter. It is a fitting room built by an engineer who spent years testing sports bras in a lab and still could not find one that held her own chest.
Friendly fitters to find your perfect bra
Trained on Overbandยฎ Technology, and on what happens to support when the band is a size too big. Around 20 minutes, 1-to-1, free, and no purchase required afterwards.
A changing room you can move in
Room to run on the spot, jump, and reach overhead, because a bra that fits standing still is not the same as a bra that holds you at mile eight.
Bringing a team, a club or a class?
Private group sessions outside opening hours. Group fittings, a team rate, and someone to explain the sizing to all of you at once.
Free fittings
Book a fitting, or just turn up
Fittings run all the time we are open and take around 20 minutes. Booked appointments come first, and walk-ins get seen whenever a fitter is free, which is most of the time. Free either way, and no obligation to buy afterwards.
Worth bringing: the sports bra you wear now, even if you hate it. Kit you actually train in, so you can layer over the top. And any fit problems you have had, whether it is riding up, digging in, rubbing or gaping.
Getting here
Three minutes from the platform
We are on Lower Kings Road, the same road as Berkhamsted station, between the High Street and the canal.
Address
MAAREE, 39 Lower Kings Road
Berkhamsted, Hertfordshire, HP4 2AB
Opening hours
Monday to Saturday, 9:30am to 5pm
Sunday, 10am to 4pm
Open here until the end of June 2027
Accessibility
Accessible changing room. Please add step-free entry, accessible toilet and anything else here. Naming each one separately matters, because vague accessibility copy stops people coming.
Prams and kids
To confirm: pram space, feeding, somewhere for kids to sit.
Dogs
To confirm.
By train
3 minute walk from Berkhamsted station
The station is on the same road as us, so you can be in the changing room a few minutes after stepping off. Trains from London Euston run around every 15 minutes and take 30 to 40 minutes. Also direct from Watford Junction, Hemel Hempstead, Tring and Milton Keynes. The station has step-free access.
By car
About 10 minutes from M25 junction 20
Leave the A41 at the junction signposted Chesham, then follow the signs for Berkhamsted. Come down the hill to the High Street traffic lights and go straight over onto Lower Kings Road. We are on the left before the canal bridge. Sat nav HP4 2AB.
Parking
NCP multi-storey directly opposite
The multi-storey is across the road from our door, so you can park and be with a fitter in under a minute. Water Lane, Canal Fields and St John's Well Lane are all within about five minutes on foot if it is full. Charges to confirm.
By bus
Stop is 20 metres up the road
The 500, 501 and 502 run Aylesbury to Watford via Tring, Northchurch, Berkhamsted and Hemel Hempstead. The 354 runs to and from Chesham, and the 29, 30 and 31 from Hemel Hempstead. The stop is a few steps from our door.
By bike or on foot
Straight off the canal towpath
The Grand Union towpath runs right behind us, so you can walk or ride in from Northchurch, Bourne End or Hemel Hempstead without touching a road. Berkhamsted sits on the Chilterns Cycleway. From the High Street, turn down Lower Kings Road at the traffic lights.
Coming from London?
Euston to our changing room is under 45 minutes door to door, and you do not need a car at either end. If you have never had a proper fitting, that is a morning well spent.
Never miss one
Get the shop diary
Events, run club, late openings and sample mornings. Sent only to people near enough to come.
Separate from the main Girl Gang emails, so you can have one without the other. Unsubscribe anytime.
Questions
Before you come
Do I need an appointment?
No. Book if you want a fitter guaranteed at a set time, or walk in and we will fit you whenever one is free, which is most of the time. Booked appointments do get seen first.
Is the fitting really free?
Yes, and there is no purchase required afterwards. If nothing works for you, we would rather you left with the right measurements than the wrong bra.
Do you have my size in the shop?
We carry a selected part of the range in store and it changes regularly, so not every style and colour is here at once. If you are after something specific, message us before you set off and we will tell you what is on the rail, or put one aside.
How long does a fitting take?
Around 20 minutes for the fitting itself, longer if you want to try several styles. Allow 45 minutes if you are new to the brand and want to compare.
Can I return an online order to the shop?
Not at the moment. Online orders go back through the returns portal, which is free within 28 days. Start a return.
Can I collect an online order in store?
Not at the moment. Everything ordered online is posted out to you.
Is the shop accessible?
There is an accessible changing room. TO CONFIRM BEFORE PUBLISHING: step-free entry, accessible toilet, anything else worth naming.
Can I bring my kids?
TO CONFIRM BEFORE PUBLISHING: pram space, feeding, somewhere for kids to sit.
Can you host my club or team?
Yes. Private sessions run outside opening hours for clubs, teams and groups. Tell us how many of you there are and we will sort a date.
Keep going
Useful next stops
Too far to come?
Free virtual fittings over video, run by the same fitters. Around 20 minutes, from anywhere in the world.
Book a virtual fitting โFind another stockist
Independent boutiques, running shops and equestrian retailers stocking MAAREE near you.
Open the store locator โWork out your size now
The size guide, the calculator and the style quiz, if you would rather sort it before you visit.
Get sizing help โ